BAGA SHOPPING

Year: 2018
Client: TERRA MAR
Project:  Graphic Design – Visual Identity Project w/ Manual of Graphic Norms

Baga Shopping is a new concept of shopping, located outside the urban centre of Maputo. The idea was to create a communicative and impactful visual identity system, however modern/informal. Thus we present the letter “b” in lower case that gains greater expression when associated with the relaxed, daring and lively way.

With “baga shopping” written in a lighter tone, the mall gains more vivacity, with a typography that brings residents and visitors closer. It’s an intimate “b” that integrates different social groups. The chromatic tones connect these people, and project the image of the shopping centre, making it memorable.