UNIBROKERS
Year: February 2022
Client: UNIBROKERS
Project: Branding, Naming, Slogan, Web Development and Digital Marketing
Website: unibrokers.co.mz
We received the challenge of creating a Visual Identity for an insurance brokerage and we were informed of the need to create, in addition to branding, the naming, slogan and a Web Page for the company. In the briefing given by the partners it was clear to us that the name and slogan should show the scope of the brand that deals with the largest national insurance companies. These delimitations helped a lot to have ideas aligned to the brand concepts, until we arrived at the “naming” UNIBROKERS and the slogan SIMPLIFY INSURANCE. The points that justified the choice were:
Translated with- Representativeness for everything insurance;
- Relationship with the insured;
- Ease of assimilation of the naming (although foreign it is easy to understand) and the slogan.
With the name and slogan defined, we started the creation and development of the visual concept and the graphic pieces of the intended stationary, as well as the development of a bilingual website that reflected the different services it provides. This project included the design, optimization and implementation of a responsive website.
