UNIBROKERS

Year:  Maio 2021
Client: UNIBROKERS
Project: Branding, Naming, Slogan, Web Development and Digital Marketing
Website: unibrokers.co.mz

We received the challenge of creating Visual Identity, Web Development and Digital Marketing for an insurance broker and we were immediately informed of the need to create from scratch the “Branding”, the “Naming” and the Slogan/Tagline for the company… now being an insurance broker the idea would always be to mediate between the client (finding the best insurance) and the various existing insurance companies.

The excitement did not take away our discernment and from the beginning we set some important points:

The name and the slogan should show the comprehensiveness of the brand that deals with the largest national insurers. These delimitations helped a lot to have ideas aligned to the brand concepts, until we arrived at the UNIBROKERS naming and the slogan “SIMPLIFICAMOS O SEGURO”. The points that justified the choice were:

  • Representativeness for everything insurance;
  • Relationship with the insured;
  • Ease of assimilation of the naming (although foreign it is easy to understand) and the slogan.

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